Instead of imposing on people, today we want to “intercept” them and make contact when they are most receptive to engaging with us. Increasingly, we are seeing a new and more powerful approach – evangelism. By this we mean creating a mission and brand experience that are so inspiring to clients, customers, and consumers that they connect with us – and share their enthusiasm with others. What makes evangelism so powerful today is how it marries the oldest form of persuasion – word of mouth and the newest, social networking.